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“The Rhino® Way”

The Rhino family is committed to you and your success. You can expect top quality landscape and lawn & garden products. We will always provide you with the best service in the industry. We promise to be innovative and give you the tools and knowledge to get your job done right, with satisfaction guaranteed.

Rhino-Seed Cowbell History

1930
Hilbert Seed was established August 16, 1930, and the name was changed in 1948 to Cowbell Seeds. The company business consisted of buying clover seed, cleaning it for a fee and returning it to the farmer, or cleaning it and reselling it in the corn belt for rotating crops. One year the quarter would be planted to corn, the next year it would be planted to clover to replace the nitrogen in the soil that was taken out by corn production.
1930
1960
Our first year in the turfgrass business. Blending turfgrass for the interstate highway systems, sod farms, landscapers.
1960
1975
We began specializing in sales to hydroseeders.
1975
1988
We developed Lawn Patch, a product for repairing bare spots in lawns. Selling first to our wholesale customers and then developing a business selling to home owners through mass merchants, hardware stores, etc.
1988
1998
Sold Lawn Patch to US Home and Garden. Ken Hilbert, John Hilbert and Omer Messer retired. Scott Hilbert retained the turf distribution business in Brighton and Bradley. The Amturf/Ampro names went in the sale because Lawn Patch was licensed throughout the US as Amturf Lawn Patch. Scott Hilbert decided on the name of Rhino Seed and Turf Supply. This company mixed turfgrass, and sold related products such as fertilizer, seeding mulch, chemicals, weed barrier, edging and erosion control products.
1998
2001
Purchased an erosion control blanket machine for manufacturing straw blankets.
2001
2005
Purchased silt fence machine for manufacturing silt fence.
2005
2006
Began manufacturing EZ Straw Blankets in a retail size for distribution throughout the United States. Carson Hilbert joins company.
2006
2008
Began manufacturing EZ Straw Seeding Mulch for distribution throughout the United States.
2008
2010
Launched EZ Straw Lawn Repair Mix in 28# and 11# sizes.
2010
2012
Retooled our manufacturing processes expanding production. Launched EZ Straw Lawn Repair Mix, a product that works even better than the original Lawn Patch.
2012
2013
Andrew Hilbert joins Rhino after retiring from the NHL.
2013
2014
Launched EZ Straw Wildflowers and EZ Straw Mulch Small Bale. Fred Hilbert, founder, passes away at 101 years of age.
2014
2015
EZ Straw® Mulch with Tack is MDOT approved.
2015
2017
Our newest product, EZ Straw® Deer Forage becomes available nationally.
2017
2019
Based on high demand, EZ-Straw Decorative Bale is launched for fall displays.
2019
2020
Rhino Seed added an additional Cuber line.
2020